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"Why Does Your Name Say 'Outlet', When These Aren't Outlet Prices?"

"Why Does Your Name Say 'Outlet', When These Aren't Outlet Prices?"

At Woodstock Furniture & Mattress Outlet, we always strive to be open and straight-forward with our customers. Whether in our six North Georgia furniture and mattress stores, in our service call center, in our sales messaging, or on our social media, we believe that the best possible things happen when you treat others with honesty and respect. No exceptions.

Why? Because once we step out of the store, each and every one of us are customers too! We’ve all been on the other side of a negative interaction where we’ve felt misled and strung along. The last thing we want is to be associated with that kind confusion, frustration or disappointment. As a result, we take our integrity and our reputation very seriously.

piece of paper pinned to bulletin board that says,

Despite our constant efforts to offer the best quality furniture, mattresses, and home furnishings at our lowest possible price, we inevitably encounter folks that expect our prices to be even lower than they already are. Especially with the word “outlet” in our name. Occasionally they’ll ask, “Why does your name say ‘outlet’ when these aren’t outlet prices?” The truth of the matter is that a huge section of our flagship Woodstock/Acworth store is dedicated to closeouts, overstocks, and scratch and dent merchandise!

Even so, our hearts sink any time we hear this question. Partly because a potential customer was disappointed in us, our prices, or our product selection. But also because we failed to adequately explain who we are, where we’ve come from, and what we’re about. These moments are the perfect opportunity for us to share our own story.

Today we are setting that record straight. Please take a trip back in time with us to 1988 to the founding of a brand new hometown discount store called “Woodstock Outlet”…

Our 30+ Year History as a Local, Family-Owned Outlet Store

Photo taken outside of the original Woodstock Outlet in 1988

This is our story. Starting with nothing but hopes, ambition, and a small storefront, we founded Woodstock Outlet in 1988. With tons of deals on odds and ends, scratch and dent, and one-off clearance items, we became known in our small town of Woodstock, GA as the place to find great deals – but not just on furniture. In fact, we’ve technically been an outlet store for longer than we’ve been selling furniture.

When we first opened our doors, our business primarily focused on buying returns, scratch and dent, and overstock items from giant catalog retailers like Sears and Service Merchandise, and bringing them to our customers at a discount. Our products ranged from car parts, to clothing, to even groceries. Over time, our offerings came to include mattresses and furniture as well. Our friendly attitude and laid-back environment helped make us a welcome alternative to the big furniture showrooms in town.

As the Woodstock area grew, so did we. We’re proud to say that we grew to become a fixture of our local community in the process. Our little shop of scratch and dent furniture was booming! So when our loyal customers began to ask us to help furnish their entire homes, we jumped at the chance. Instead of just odds and ends, we began carrying more and more furniture for every single room in your home. And not just from a handful of brands either, unlike many of our competitors. Our long list of brand partners has continued to expand to this day!

Plaque showing photos of Woodstock Outlet's store fronts evolving over time

Eventually, we evolved into the hometown furniture superstore that we are today. Does that mean that we no longer sell one-off closeout pieces priced to sell? Of course not. It means that we carry those things – and so much more!

We Hope You’ll Come See Us Soon!

 Hopefully this explains exactly why we’re proud to call ourselves “Woodstock Furniture & Mattress Outlet.” Our history and past experiences are incredibly important to us, because that’s what has shaped the company we are today. It’s simply who we are. And we certainly don’t want to forget where we came from.

In an increasingly corporate world, we are a true small-town, family-owned, family-operated business. No different than we were in that tiny 6,000 square foot retail space over 30 years ago. We’ve been blessed beyond words to continue to serve our local community and grow alongside it over these last 3 decades. Our mission is still the same as it has been for years – to provide our customers with great values in home furnishings and to help them achieve the home environment they desire.

It’s true, our business has changed over the years. However, our roots as an outlet store are still very near to our hearts. To this day, our Woodstock/Acworth furniture store and our Douglasville mattress store offer closeouts, floor models, and scratch and dent pieces in addition to our regular stock. Even our Dallas/Hiram and Rome locations have limited selections of closeout merchandise. Our goal is meet every single customer exactly where they are. That means carrying one of Metro Atlanta’s widest selections of brands with furniture and mattress deals at a variety of price points.

Check out our one-offs and discounted items (including mattresses) at our Woodstock/Acworth location, and our closeout and floor model mattresses in Douglasville. For everything else we have to offer, come visit our showrooms in Dallas/Hiram and Rome, and our mattress stores in Canton and Kennesaw! We think you’ll be glad that you did.

 
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