“When is your next big sale?” “Are there any discount promotions going on?” “Are y’all offering any specials right now?” We hear these frequently asked questions from customers on a daily basis.
Unfortunately, the answer isn’t always as simple as “Yes sir/ma’am, our next sale is on date X, and here are the deals we’ll have. Hope to see you there!” That being said, the question needs to be answered, and honesty and transparency are incredibly important to us. So we’re going on the record. Here’s what you need to know about how we do sales at Woodstock Furniture & Mattress Outlet.
“So, When Is Your Next Sale?”
If you’re reading this article and have ever asked this question, chances are good that you’ve already figured out how many furniture and mattress stores operate their sales – even if you don’t realize it. That’s because much of our industry has done business the same way for decades. As a result, furniture and mattress shoppers have learned to think a certain way.
In our industry, many retailers frequently advertise blow-out sales to create a sense of urgency. Who wants to miss out on a great deal, right? However, the overwhelming frequency of sales can sometimes have the opposite effect. In the mind of the consumer, if there’s not a sale going on now, there’s sure to be another one in the near future. This can create a lurking fear that buying today means overpaying and missing out on a big savings. Assuming this is true, why not just wait for the next holiday sale to buy that furniture or mattress?
However, what happens if you urgently need new furniture? Why should someone who needs a new mattress, dining table, or bedroom set today have to pay more than someone shopping during a sale period? In our opinion, they shouldn’t.
As you can see, constantly running sales can sometimes create fears, doubts and frustrations for shoppers. All of these are prime reasons why customers are always asking us about upcoming sales. People like you simply want to know that they’re getting the best price, and they absolutely should!
“There’s No Reason Not to Buy Today!”
To be clear, there’s nothing wrong with offering different kinds of sales on a regular basis. Many companies in the furniture industry have done this for decades and met with great success. Furthermore, many in our line of work truly do care about offering the best deal they can to their customers while also turning a profit – just like us. But here at Woodstock Furniture & Mattress Outlet, we came to the realization a while ago that we could do better.
As our founder JR Aaron says so often, “There’s no reason not to buy today!” However, the COVID-19 pandemic really forced us to reevaluate a few things about our business. The constant carousel of sales promotions – Presidents’ Day, Memorial Day, 4th of July, Labor Day, Veterans’ Day, etc. – meant that we were indeed giving customers reasons not to buy today. As a result, we decided we needed to change in order to be more transparent, and more true to ourselves. That’s why you get our best price every day.
The “Outlet” in Woodstock Furniture & Mattress Outlet
These days, there are only a few kinds of promotions that we run. First, we always have a supply of closeouts, scratch-and-dent pieces, and floor models in our discount area. These pieces are marked down to outlet prices and are perfect for shoppers on a budget. This is near to our heart because it really takes us back to our roots as a company.
Special Promotions from Our Manufacturers
Second, we occasionally participate in promotions orchestrated by the furniture and mattress brands that we carry. For instance, if Tempur-Pedic or Nectar decide to discount their prices for a promotional period, we will of course pass those same savings on to our own customers. These types of promotions represent the vast majority of sales you'll see advertised at Woodstock Furniture & Mattress Outlet.
Flexible Financing for Your Budget
Finally, we offer deals in the form of flexible financing. Our standard go-to offer is usually 6 or 12 months financing with 0% interest. That being said, we understand that everyone has their own budget, and that one size rarely fits all. That’s why we are committed to meeting our customers wherever they are. For instance, if your budget requires smaller payments over a longer-term, we will break out the calculator and help you figure out a payment plan that works for you. Instead of running limited-time special financing deals with tons of fine print, we commit to always offer our best possible financing terms to our customers.
[Editor’s Note: As part of our partnership with our mattress brands, we occasionally offer special, mattress-only finance deals.]
Why You Always Get Our Best Price
Ultimately, instead of trying to lure customers in with promotions and embracing the never-ending cycle of sales, we’d much rather offer y’all our best price on a daily basis. Why? Because that’s what we want when we’re shopping ourselves – a simple, honest, and straight-forward buying experience.
You never have to worry that we’re going to offer the blowout sale of the year 5 minutes after you buy. Nor do you have to be frustrated because you had to pay “regular price” right after a huge sale. Because you’re already getting our best price every single day.
We hope this info helps you as you embark upon your furniture buying journey. If you have any other questions or need additional clarification on our sales policy, we’d love to hear from you! Feel free to contact us by email, on our website via our convenient webchat, or call us directly at (678) 255-1000.