When describing the mattress industry to our shoppers, sometimes we’ll compare it to the automotive industry. Even though there are occasional updates to existing products, mattress manufacturers usually release brand new mattresses only every few years — just like most automakers.
So, when one of our favorite mattress brands releases a bunch of new products, we just might geek out a little bit. Especially when it comes to a brand like Purple that is well known for thinking outside of the box. Have you had a chance to check out the brand new mattresses Purple is offering all-new for 2023? If not, now is the time!
In addition to the existing original Purple Mattress and Purple Plus Mattress, we now have 3 new Purple mattresses in our 6 North Georgia furniture and mattress stores. Whether you’ve been thinking about trying a Purple mattress for awhile, or are an existing Purple mattress owner looking to upgrade, read on for our lineup review of the brand new Purple Premium Collection!
Keep scrolling for inside info as we compare the new Purple Restore, Purple RestorePlus and Purple RestorePremier mattresses and walk through their unique features.
About Purple Mattress & The Unique Purple Grid
But first, how familiar are you with Purple? As arguably the most unique mattress brand in the industry, they’ve occupied a certain niche in the market since they first launched the original Purple Mattress back in 2015. Their fun, carefree ads were perfect for a quirky new brand looking to stir up the industry with a never-before-seen innovation — the GelFlex Grid (alternatively known as the Purple Grid).
GelFlex is a durable, hyper-elastic polymer (aka a super-stretchy, squishy, gel-like material) that adapts when pressure is applied, and rebounds immediately when pressure is released. This makes it great at isolating motion, relieving pressure, and adapting to the needs of sleepers regardless of their preferred sleeping position. Additionally, the Grid itself is 80% air and the material is temperature neutral, making it naturally cool without extra layers, coatings or chemical treatments — quite possibly the most breathable layer in any mattress ever! In a market split between memory foam and innerspring, Purple’s GelFlex Grid gives all their mattresses a unique feel and different characteristics than anything else available.
However, as you’ll see below, Purple’s new mattresses for 2023 represent growth and maturity for this relatively young brand. For the first time ever, Purple is offering sleepers a choice between firm and soft options on many of their mattresses. In addition to the Premium Collection we’ll discuss below, Purple has also expanded their product line to include both a budget offering and a top-end luxury collection, as well as 2 new and improved adjustable bases for 2023. [Editor’s Note: For more information on Purple, the Purple Grid, the original Purple Mattress and the Purple Plus Mattress, check out our previous Purple Mattress review.] Reviewing Purple’s Latest Mattress Lineup for 2023 In total, Purple Mattress is releasing a total of 7 new mattresses (and 2 new adjustable bases) for 2023.
When you add them to the original Purple Mattress and Purple Plus Mattress, that is a total of 9 mattresses! By comparison, their previous product catalog included just 5 mattresses total. Almost overnight, Purple nearly doubled the number of mattresses they offer! These new offerings include the budget-friendly Purple NewDay Mattress, the 3 mattresses in Purple’s exclusive top-tier Luxe Collection, and finally, today’s focal point – the 3 mattresses of Purple’s new Premium Collection.
[Editor’s Note: For more information on Purple, the Purple Grid, the original Purple Mattress and the Purple Plus Mattress, check out our previous Purple Mattress review.]
Reviewing Purple’s Latest Mattress Lineup for 2023
In total, Purple Mattress is releasing a total of 7 new mattresses (and 2 new adjustable bases) for 2023. When you add them to the original Purple Mattress and Purple Plus Mattress, that is a total of 9 mattresses! By comparison, their previous product catalog included just 5 mattresses total. Almost overnight, Purple nearly doubled the number of mattresses they offer!
These new offerings include the budget-friendly Purple NewDay Mattress, the 3 mattresses in Purple’s exclusive top-tier Luxe Collection, and finally, today’s focal point - the 3 mattresses of Purple’s new Premium Collection.
[Editor’s Note: At the time of writing, we currently have the Purple Premium Collection (Purple Restore, Purple RestorePlus & Purple RestorePremier) in our showrooms and in stock along with the original Purple and Purple Plus mattresses. Other new models may be available in the future.]
The New Premium Collection: Purple Restore vs Purple RestorePlus vs Purple RestorePremier Mattress
Purple’s Premium Collection has largely replaced Purple’s previous Purple 2, Purple 3 and Purple 4 hybrid mattresses. As a result, it similarly consists of 3 new mattresses - the Purple Restore Mattress, Purple RestorePlus Mattress and Purple RestorePremier Mattress. Each is available in firm or soft, in California king, king, split king, queen, full, or twin XL.
Unlike the Purple and Purple Plus mattresses which consist of a GelFlex Grid and base foams, these mattresses are all hybrid mattresses. This means that they use a combination of GelFlex Grid, comfort foams, and individually-wrapped, pocketed, innerspring coils. Let’s look at the highlights one mattress at a time.
The Purple Restore Mattress (New for 2023!)
So, what’s all the hype about with Purple’s new Restore mattress? The Purple Restore mattress is the foundation upon which the RestorePlus and RestorePremier mattresses are built. As such, all three mattresses have a similar hybrid mattress layout. The Purple Restore’s hybrid construction offers sleepers many of the benefits of innerspring and foam mattresses while still offering the benefits of the Purple Grid.
With a 2” layer of Gel-Flex Grid with Edge Support Foam sitting on a layer of Purple’s Comfort Foam, the top half of this mattress is comparable to the original Purple mattress. This offers all the same benefits of the Purple Grid, from breathability, to responsiveness, to contouring, to motion isolation. Just below it sits a base layer of individually-pocketed coils, providing better full-body support and airflow, all wrapped up in Purple’s special SoftFlex antimicrobial cover.
- 11.5" Profile
- Available in Firm & Soft Feel
- Anti-Microbial SoftFlex Cover
- 2" of Purple's GelFlex Grid w/ Edge Support Foam
- Comfort Foam beneath the Grid
- Responsive Coil Technology
The Purple RestorePlus Mattress (New for 2023!)
What does the Purple RestorePlus Mattress have that the Purple Restore doesn’t? The “Plus” in RestorePlus represents a bunch of improvements for sleepers. There are 3 primary improvements. In addition to the features of the Purple Restore mattress, the RestorePlus has an improved moisture-wicking SoftFlex cover, an added inch of thickness (3 inches) to the Purple Grid, and a special set of 3-Zone Responsive Coils that gives extra support in areas where sleepers need it most.
- 13" Profile
- Available in Firm & Soft Feel
- Anti-Microbial SoftFlex Cover w/ Moisture-Wicking
- 3" of Purple's GelFlex Grid w/ Edge Support Foam
- Ultra Comfort Foam beneath the Grid
3-Zone Responsive Coil System
How does all this translate to the average mattress shopper? It means that the Purple RestorePlus mattress will be even more breathable, more responsive, and will have more targeted support for your core and your back.
The Purple RestorePremier Mattress (New for 2023!)
How about the step-up from the RestorePlus to the RestorePremier? The Purple RestorePremier Mattress includes all of the improved features of the RestorePlus with one significant improvement of its own, and it’s all about the innerspring coil system. Purple calls these upgraded innersprings their Independently Responsive Coils. Instead of a layer of Ultra Comfort Foam between the Grid and the innersprings, each and every spring coil is topped with its own layer of Ultra Comfort Foam.
- 13" Profile
- Available in Firm & Soft Feel
- Anti-Microbial SoftFlex Cover w/ Moisture-Wicking
- 3" of Purple's GelFlex Grid w/ Edge Support Foam
- Independently Responsive Coil System w/ Ultra Comfort Foam Tops
We’ve seen similar designs with other top-tier hybrid mattresses (like the Stearns & Foster Lux Hybrid), and we find that by doing this, the coils offer more support and better contouring to the sleeper’s body. Combined with the already amazing Purple Grid, it’s never been easier to find a comfortable sleep position than on a RestorePremier mattress.
Which Purple Mattress Is Right for You? Come Try Them at Woodstock Furniture & Mattress Outlet!
Which of these new premium Purple mattresses has you the most interested? The affordable luxury of the Purple Restore mattress? The Purple RestorePlus mattress with its extra inch of GelFlex Grid and improved Ultra Comfort Foam? Or the Purple RestorePremier mattress with its advanced Independently Responsive Coils and Ultra Comfort Foam tops? Of course, if you’re not quite sold on hybrid construction and want the benefits of the Purple Grid in a thinner profile, the original Purple Mattress or Purple Plus are certainly worth considering too.
Since mattress feel is subjective and unique to each and every sleeper, we recommend trying each of these new Purple mattresses for yourself! If you’re here in the Southeast, we want to invite you to visit any of our metro Atlanta and North Georgia furniture and mattress stores! In addition to Purple, we also have loads of mattresses options from reputable brands like Sealy, Tempur-Pedic, DreamCloud, Nectar and more!
Got mattress questions about Purple or anything else? Be sure to ask the mattress experts in our easy and convenient webchat. Our experts would love to help you find the best mattress (and the best sleep) of your life!