When it comes to high fashion and high quality leather, there’s a single place that always comes to mind – Italy! As one of the world’s oldest leather producers and the beating heart of the fashion world, Italy’s fashion, design and furniture industries have a long and storied reputation. In the furniture industry, nowhere is this legacy more clearly embodied than with Natuzzi, Italy’s premier furniture design house.
That’s why we can’t wait to share a recent leather upholstery addition to our showroom – Natuzzi Editions. That’s right, you can shop Natuzzi’s own Natuzzi Editions leather upholstered seating right here at Woodstock Furniture & Mattress Outlet!
Read on as we take you on a journey through the history of Natuzzi, answer FAQs about the Natuzzi Editions brand, and discuss some Natuzzi Editions products and their features. Most importantly, we’ll discover who is an ideal fit for Natuzzi Editions leather sofa or sectional, and whether or not these products are right for you!
Getting to Know Natuzzi | Europe's Best-Known Premium Furniture Brand
First, let’s set the stage with a little background on Natuzzi. In 1959, a 19-year-old craftsman in southern Italy, Pasquale Natuzzi, partnered with a handful of acquaintances to open a workshop making armchairs and sofas for friends and neighbors in their home region of Apulia. Over the years, Pasquale’s drive and passion for handcrafted leather furniture would eventually transform his once-small business into something extraordinary.
Fast forward to today, and Natuzzi is not just a furniture brand – it’s a furniture legacy. With decades of dedication to craftsmanship, innovation, and a lot of Italian flair, Natuzzi has become a household name synonymous with luxury. In fact, their fusion of innovation and commitment to quality have made Natuzzi into Europe’s best-known premium furniture brand. Ultimately, Natuzzi isn’t just furniture – it’s a little slice of Italy right in your living room.
Additionally Natuzzi is a vertically integrated company, which means they’re responsible for every step of the supply chain and the production process – from selecting the finest raw materials, to the final handcrafted touches. This not only ensures consistency and high quality but also allows Natuzzi to maintain their signature Italian touch in every piece.
Natuzzi Editions FAQ | “What is Natuzzi Editions?” & Other Frequently-Asked Questions
For decades, Natuzzi has been an unshakeable bedrock of the upholstered leather seating world, manufacturing luxurious and fashionable Italian leather sofas, sectionals, loveseats, armchairs and recliners. However, our friends at Natuzzi also understand that not everyone has the budget for the absolute top-tier of designer Italian leather furniture. They wanted to make upscale, handcrafted leather upholstery more accessible to the world. Enter Natuzzi Editions.
But what is Natuzzi Editions? You should know that Natuzzi’s leather furniture offerings are split into two distinct brands – Natuzzi Italia and Natuzzi Editions. These sister brands share many of the same materials and features, but have a few differences that we’ll get into below.
“What is the difference between Natuzzi Italia and Natuzzi Editions?”
There seem to be a lot of questions from shoppers regarding Natuzzi Italia vs Natuzzi Editions. This is only natural considering Natuzzi’s dual brand strategy. If Natuzzi Italia is their top-tier leather upholstery, Natuzzi Editions is their mid-to-high end leather option.
While Natuzzi Italia will include a slightly higher degree of fit and finish, both brands utilize similar quality leathers and construction. Additionally, pieces for both brands are fully designed in-house at the world-renowned Natuzzi Style Center in Santeramo in Colle, Italy, just outside the city of Bari.
In a nutshell, Natuzzi Italia is more expensive than Natuzzi Editions and is exclusively manufactured in Natuzzi’s home factory in Italy, while Natuzzi Editions is a bit more accessible and is typically crafted in Natuzzi’s other factories elsewhere in the world. With that sorted, let’s move on to the other FAQs we occasionally see online or hear from shoppers in our showroom regarding Natuzzi Editions.
“Is Natuzzi Editions real leather?”
Given everything we’ve discussed up to this point, this question may seem silly. That being said, we do occasionally hear furniture shoppers asking these types of questions, most likely due to the price difference between Natuzzi Italia and Natuzzi Editions.
However, Natuzzi Editions is made with the same premium quality 100% top-grain leather as other Natuzzi product lines. Additionally, every Natuzzi Editions product we carry is meticulously crafted using all leather construction, without the use of leather match or other substitutes.
“Where is Natuzzi Editions furniture made? Is it made in Italy?”
Yes and no. Both Natuzzi Italia and Natuzzi Editions are designed in Italy at the Natuzzi Style Center. However, unlike Natuzzi Italia products which are made exclusively at Natuzzi’s Italian factory, Natuzzi Editions pieces may be manufactured at any of Natuzzi’s four factories around the world – Italy, Romania, China or Brazil.
Where a piece is made will depend on a combination of factors, such as the piece itself, current production schedules, and the market where the pieces are to be warehoused and eventually sold. This flexibility allows Natuzzi to increase efficiency, reduce delivery times, and increase value to Natuzzi Editions customers.
As we discussed above, it’s important to note that Natuzzi is vertically integrated. This means that they actually own each of the manufacturing facilities where their furniture is crafted. This gives Natuzzi full control over production, including quality assurance and quality control. This way Natuzzi can ensure that each piece is made to their exceedingly high standards regardless of which factory manufactures it.
“Is Natuzzi Editions good quality?”
Absolutely. Natuzzi Editions’ 100% top-grain leather, forward-looking style, build quality, and features stack up very well against other popular leather upholstery manufacturers on the market. Not surprisingly, reception from our own customers has been excellent. We’d consider Natuzzi Editions to be a mid-to-high end leather upholstery brand.
One thing you’ll notice the moment you sink into a Natuzzi Editions piece is the beautiful craftsmanship. Each piece is meticulously handcrafted to not just meet but exceed your expectations. Their premium leather ensures durability, softness, and that unmistakably luxurious feel. And unlike many other reclining pieces on the market, Natuzzi Editions’ leather reclining sofas and chairs don’t have any unsightly metal bars where the frame sits directly on your floor. Rather, Natuzzi’s pieces sit on wood feet, giving their reclining leather pieces the same elegant look as any stationary high-end leather sofa.
Natuzzi Editions doesn’t just stop at aesthetics and comfort – their furniture is loaded with features that elevate your entire experience. Things like adjustable headrests for that perfect movie-watching position, integrated USB ports for the tech-savvy, and hidden storage compartments for those craving a clutter-free living space. Natuzzi Editions offers shoppers the perfect marriage of stylish form and function at an excellent value.
“What kind of warranty does Natuzzi Editions offer?”
We understand that buying premium upholstered furniture is an investment. So does Natuzzi. That’s why all Natuzzi Editions products come with a respectable manufacturer’s warranty that covers the frame for a period of 10 years. Additionally, cushions, upholstery, stitching, manual and power mechanisms, and suspension systems are all guaranteed against defects for a 2-year period after delivery. Please note that after the first year, parts and materials will be covered, but labor costs will not.
Choose From Natuzzi Brivido, Natuzzi Astuzia & Natuzzi Estremo Collections
Natuzzi Editions is all about blending Natuzzi’s casual modern style and luxurious leather comfort. From buttery-smooth leather sofas and sectionals, to sophisticated chairs and cozy recliners, Natuzzi Editions offers a line of leather seating products that caters to a range of tastes and color palettes.
Whether you choose the Brivido, the Astuzia or the Estremo, each collection showcases Natuzzi’s signature style in their own way. Each of these collections are available as sofas, sectionals, loveseats or recliners upholstered with a variety of 100% top-grain semi-aniline and protected leathers. Every piece is all-leather with no leather match, and features power reclining functionality that may also include adjustable headrests, USB ports for charging, innovative non-mechanical soft-touch recline buttons, and so much more.
Is a Natuzzi Editions Leather Sofa a Perfect Fit for You?
Finally, let’s get to the bottom line. Who is the ideal Natuzzi Editions customer? Is a Natuzzi Editions leather sectional, sofa, loveseat or recliner the right fit for your home? Let’s find out.
Are you absolutely, positively, set on a luxury Italian leather sofa that must be made in Italy? Are you shopping for literally the best leather upholstery that money can buy, where price is no object? Perhaps you’re looking exclusively at full-grain aniline leather options. Alternatively, are you a thrifty shopper looking for cheap or entry-level leather upholstery? Well, frankly Natuzzi Editions isn’t necessarily a good fit for any of these shoppers. If you’re one of these people, there are likely better options on the market for you.
However, are you shopping for upscale all-leather seating crafted with premium semi-aniline or protected top-grain leathers? Perhaps you’re seeking trendy, designer leather upholstery that provides amazing style and value for the price? If so, Natuzzi Editions may be perfect for your home’s living spaces.
Where to Buy Natuzzi Editions Furniture Near Me?
In a nutshell, Natuzzi Editions isn’t just about leather sectionals and sofas. Rather, it’s about elevating your lifestyle and bringing a touch of Italian luxury into your home. Furthermore, it’s about making Italian design and handcrafted premium leather upholstery more accessible to the world. And we think that’s pretty neat.
If you think Natuzzi Editions sounds like a perfect fit, you’re likely asking questions like “Where to buy Natuzzi Editions?” or “Who sells Natuzzi leather furniture near me?”. Well, if you live in Metro Atlanta or elsewhere in North Georgia, you’re in luck, because we now carry multiple Natuzzi Editions pieces here at Woodstock Furniture & Mattress Outlet. So, what are you waiting for? Swing by any of our three North Georgia furniture showrooms and experience the magic of Natuzzi Editions’ Brivido, Astuzia, and Estremo collections today!
Have more questions about Natuzzi Editions or shopping leather furniture in general? Feel free to chat with our own upholstery experts in our convenient live chat, and be sure to check out our library of helpful leather upholstery resources here. Hope to see you soon!
